The Stilt rebrand uses a sturdy wordmark with carved-out notches, directly referencing woodworking craft. Pairing Gamay and Elizeth Condensed fonts helps establish a balance between raw weight and a human touch. This effectively conveys craftsmanship and durability. The strong color palette with forest green and orange accents extends the outdoor, robust feeling across all applications. It's a smart use of detail and color to build brand presence.